Client Sense

An engaging, realistic e-learning module to show employees the operational impact of implementing a new strategy.

The heart of the project

  • An engaging, absorbing e-learning module
  • An inductive teaching approach
  • Realistic work situations and client case studies.

### Expérience

The project’s challenges

Employees sometimes see company strategies as pie in the sky — far from their everyday concerns.

To help all their employees implement the new strategy, BNP Paribas Cardif France asked Knowledge-Players to create an innovative e-learning module with these main goals:

  • To make the new strategy relevant to employees’ daily lives
  • To present the new professional practices that needed to be adopted for the new strategy to succeed
  • To encourage employee commitment to quick action
  • To impart a transparent, uniform, shared message

Our response in brief

  • A realistic visual universe to absorb and engage participants, and high-quality graphics to make the learner want to “enter” the module
  • Lively interactive writing and the use of in-house jargon to enhance participant involvement
  • Voiceovers recorded by professional actors to increase realism and attract antsier learners into the reading.

Why we’re right for this project

  • Our experience with this type of project helped us transform the company’s strategic challenges — often seen as distant from daily life — into clear, concrete, motivational material.
  • Using our Professional Hero project allowed us to concentrate on adding value through educational design and giving form to key messages.
  • Our detailed knowledge of corporate distance learning let us identify what to watch out for and reflect on. Working with the project team on practical solutions ensured the project’s success.