The adventures of a Customer Relations File

An innovative, interactive comic strip to teach business consultants what implementing a unified customer relations system means for operations.

The heart of the project

  • We used our Story Training solution to make a subject 100% focused on knowledge fresh and exciting.
  • The story breaks all taboos to address challenges in the “Customer Relations File” process in a realistic, stimulating way.
  • Fresh, colourful illustrations breathe a positive spirit into a subject that raises plenty of questions.

### Expérience

The project’s challenges

For business consultants at the Banque Postale, implementing a unified system for managing all customer relationships was a major development deeply affecting their work habits. It covered relationships from start to finish, including monitoring.

These changes brought a lot of worry and apprehension.

The Banque Postale asked Knowledge-Players to help build a system that was both engaging and educational, with two goals: support the change in practices while providing clear, precise reference points to legitimize the new approach.

Our response in brief

  • We used our Story Training solution to make a subject 100% focused on knowledge fresh and exciting.
  • The story breaks all taboos to address challenges in the “Customer Relations File” process in a realistic, stimulating way.
  • Fresh, colourful illustrations breathe a positive spirit into a subject that raises plenty of questions.

Why we’re right for this project

  • We can transform dry material and procedures into engaging stories.
  • Our Story Training solution provides an innovative method of distance learning through active participation in an interactive comic strip.
  • Our experience in interactive education lets us teach without pontificating, be serious without putting the learner off, and stimulate without being vacuous.